Friday, July 22, 2011

Again...Let's Talk About PPC

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.

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4 comments:

ChorD Gitar said...

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TopherBricks said...

Great, brief overview of PPC. Pick your keywords wisely or otherwise you're going to need the budget of those largePPC Companies in order to get the traffic you want! Thanks!

Doug Mossman said...

Great information! Picking keywords can be really hard if you don't have help from ppc management companies and one bad keyword can quickly turn into a disaster. Like you said, there are advantages and disadvantages with everything...

torkeleckman said...

Nice info! PPC and SEO can be great tools as long as they're managed well. The important thing is to frequently analyze your work and keep track of your results in order to make sure what you're doing is working. Good thing there are some great search engine optimization companies out there that can help! Thanks for sharing!

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