Google AdWords Is Not Google AdSense

It is interesting to note just how common and daily vocabulary has changed with the times. Five years ago, if you asked someone to google up something, he might not understand what you mean even if he was familiar with the search engine of that name.

Today, however, everyone knows what you mean. That can only point to Google’s popularity and how it has come to be identified with looking up information on the Web. One can only imagine what new words Google, and companies like it, will introduce to the vocabulary five years from now and what they could possibly mean.

Even now, there are new terms that are making the rounds in everyday conversation – words that Google has invented. If you’re at all familiar with advertising on Google, then you’ve probably heard the terms AdWords and AdSense.

Perhaps, though like most people, while you may be familiar with terms you may not know what they are actually referring to. One mistake that’s commonly being made nowadays is to interchange AdWords and AdSense, thinking that these two mean the same thing.

Fundamentally, interchanging them is a mistake because the two words are referring to two different things albeit they are very closely related to each other. This article will help you understand the differences between them, how they work together – and perhaps more importantly, how it can help you earn a little more money on the side.

AdWords and AdSense are part of Google’s advertising arm that is part of the company’s growing range of services. If you’ve used Google to look up information, then you’ve encountered AdWords. They are the text ads that appear on the results page of your search.

AdWords works by matching a Google user with Google’s paying advertisers. But instead of just showing random ads that the user you may not be interested in (or worse, be irritated at) Google will present ads that have something to do with what the user is currently looking up.

Take Sam, for example, who is looking up information on rock climbing. Sam types in the words “rock climbing sport” and hits the search button. Google will then present Sam with a list of webpages that contain information about that topic. Along with this listing, there appear text ads from companies offering products and services regarding rock climbing as a sport.

One of these companies is owned by Jim, who runs a rock climbing facility in the town Sam lives in. Jim is able to advertise on Google by signing up his company’s website with AdWords. He tells Google that he’d like his text ads to appear on result pages for the keywords “sport rock climbing” which is what Sam used to look up information. This is how Sam is able to see Jim’s ad on Google.

However, Jim doesn’t pay Google for just showing his ad. He doesn’t pay anything until someone like Sam clicks on the ad to visit Jim’s website. This is the pay-per-click (PPC) system, which is fundamentally how AdWords works.

Part of this setup is the ability of Google advertisers, like Jim, to set the price of how much the cost per click (CPC) will be on the ads posted on Google results pages. Popular keywords like “sport rock climbing” may command a higher CPC compared to other less popular keywords, but may be just as effective when it comes to advertising on Google.

AdSense works along side AdWords. While AdWords are text advertisements that appear inside Google’s results pages. AdSense are AdWords that appear outside Google’s website and onto other people’s websites.

Take Jen, for example, who maintains a website for the local rock climbing enthusiasts group. As part of their fundraising program, she enrolled the website on Google AdSense. By signing up for AdSense, Jen’s website will display AdWord advertisements that are related to the content on Jen’s website – in this case, about rock climbing.

Now, take Sam (still remember him?) who is still looking for information on rock climbing. Jen’s website is part of the listing that appears on Sam’s search inquiry on Google. Sam clicks on the link that leads to Jen’s website.

Sam browses through the website and reads up on climbing trips Jen’s group have organized. Along with that article, an AdWords advertisement is posted. It just so happens, that the ad is for Jim’s climbing facility. Sam, who is now more interested in taking up the sport, decides right then and there to visit Jim’s website.

By clicking on the ad, Sam has caused two things: 1. He caused Jim to pay Google the agreed CPC for placing his ad and 2. Jen’s website earns a part of that CPC by allowing Google to show Jim’s ad via AdSense.

This setup has made it possible for users like Sam to find information efficiently and be presented with AdWords from companies that are relevant to his search. Businesses like Jim’s can advertise effectively without needing to spend so much with AdWords, while website publishers like Jen can earn money by signing up with AdSense.

With AdWords and AdSense, Google has managed to give people the information they need while connecting them to others of similar needs and interests. The fact that it can make fair money out of it can only add to how cool it already is.

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Why Businessmen Love Google Adwords ?

One of the key factors in business is marketing. Marketing is a way of making a product or service known by employing strategies which uses different media to achieve this goal. Marketing can be in the form of print, audio or visual media. However, the costs that are associated with marketing are to be taken seriously. High percentages of products’ prices are used to recover the costs that are associated with marketing these products.

With the advent of the Internet, marketing had made a shift towards the virtual world. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results.

Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for key words by businesses. When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which have the highest bids will be displayed in the Adwords section. This technique is proven to be a cost effective way of marketing through the Internet.

So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging into it? Here are some of them:

1) Traffic generation

Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic in the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service.

2) Target Audience

By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on.

3) Control on Budget

This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that is generated by the Adword system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising.

4) Reports

The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself.

5) Strategy

Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. The Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message. It is a very efficient format which can be developed easily and can be altered anytime by the businesses themselves.

There are other ways of marketing one’s products and services through the Internet and Google Adwords is just one of them. However, the Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy that the businesses employ in advertising their products. Businesses are encouraged to join the Adwords bandwagon but they are advised to do so with cautiousness and careful planning.


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Google Adwords

Google is one of the most popular things out there in the Internet. Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines.

Google has also devised a way to be able to put Internet marketing through a whole different level. Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers. Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena. It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on the Google search engine, he will notice a section containing “sponsored links” at the right-hand side of the screen. These are the Adwords advertisements. These are websites which pay to be shown whenever a certain phrase or word is searched through Google.

Bidding

Business bid for their preferred keywords when they use the Adwords system. For example, a business that is engaged in selling laptops may opt to bid for search phrases such as “laptops for sale” “cheap notebooks” if they are applicable to their products.

Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-thru-rate and the amount of the bid. The amount of the bid will depend on the bidder himself. Bids can go as low as a nickel per click up to fifty dollars per click. The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system. Another factor is the click-thru-rate, or the rate by which people are clicking the website. Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.

How to Engage in Adwords

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions through the Google website. There are a few steps which we could tackle on how to start using Google Adwords.

The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. He should take into mind the different strategies that he would want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns from engaging in this endeavor.

He should also target the right market in terms of selecting the right language and countries which he would want his ads to appear. If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, he might as well stick with his own country. He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.

Advertisements

Google will ask an advertiser what he would want to put in his advertisements. The advertisement should contain a title line and a body. The title line is composed of a maximum of 25 characters and the body should contain a maximum of two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to effectively attract customers and get them to click the website. A concise but striking advertisement is particularly efficient in getting the attention of the surfers.

Links

When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken. The link in the Adword should not necessarily be the home page of a website but should be a web page wherein he can find information that is important to him. The link, perhaps, can be the “products” section of the website.

These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about. One must be diligent in studying the different aspects of this system to be able to get the most out of it.

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